Tata Consultancy Services (TCS) has partnered with Jazeera
Airways, Kuwait’s leading low-cost carrier, to drive the next phase of its
digital transformation. By leveraging TCS’ expertise in agentic AI and platform
engineering, Jazeera Airways aims to unlock new revenue streams, enhance its
digital channels, and deliver hyper-personalized customer experiences,
positioning itself at the forefront of innovation and customer-centric
transformation in the aviation sector.
Jazeera Airways serves over 60+ destinations across the
Middle East, Central & South Asia as well as Europe. Since its launch in
April 2004, as the first privately owned airline in the Middle East, it has
grown to serve over 5 million passengers. The engagement with TCS marks the
airline’s first major IT Transformation initiative. As it completes 20 years of
its operations, Jazeera Airways is embarking on the next phase of its growth by
reimagining its digital ecosystem. TCS will lead this transformation by
modernizing the airline’s website, native mobile applications, and AI-powered
conversational chatbot. Leveraging its AI-native approach, TCS will deliver the
program end-to-end, bringing its capabilities in product management, user
experience design, architecture, agile development, integration, testing, and
ongoing enhancements to reimagine how passengers interact with the airline at
every stage of their journey.
Through this transformation TCS will power the airline’s
efforts to implement a cutting-edge digital foundation that supports scale,
personalization, and revenue diversification. TCS’ solutions will feature a set
of integrated digital applications designed to deliver faster, more contextual,
and connected interactions. This includes a retail-driven ancillary platform,
an intelligent offer engine to drive upsell and cross-sell opportunities, a
‘Customer 360° Insights Hub’ to enable personalization at scale and a
generative AI-powered digital assistant to support customers across platforms.
The transformation will also introduce a unified multi-currency payment gateway
and targeted promotional engine to boost direct bookings.
TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses. TCS offers a consulting-led, cognitive powered, integrated portfolio of IT, business & technology services, and engineering.
